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just saw an anti violence campagn that said “real men don’t hit women” like???? yes. yes they do. those are real men doing those things, and that’s why i don’t trust them. stop appealing to men’s fragile masculinity in order to coerce them into being decent human beings 2k14. 

Right look…

So there’s two groups of guys. Guys in group one might rape someone. Guys in group two are human enough that they aren’t going to.

It doesn’t matter [for my argument] how big the two groups are.

Or if all guys are actually in group one.

That’s not the point..

The point is an advertising campaign aimed at stopping men from raping women isn’t interested in group two. This is an advert targeted at potential rapists. If they have a weak enough sense of masculinity that exploiting it leads to them being less likely to rape, isn’t it worth doing that??

An advert is designed to manipulate a person’s behaviour, not offer a realistic statistical image of the world.

I mean, you have actually seen the ridiculous things claimed in ads, yes? And how they use idealised images of people to convince you to buy stuff

To become like those people

Because ads are aspirational

So when an ad says ‘real men don’t rape’ it isn’t a factual claim

It’s an aim

It’s a statement designed to make not-raping-people seem good, to people who might otherwise be rapists

Of course it’d be great if this was unnecessary

But in the mean time this is an attempt to prevent rape

Which doesn’t victim blame

That is specifically targeted at men

At rapists and potential rapists

The only question should be: does it stop men from raping?

If yes, continue with campaign strategy

If no, rethink and come up with something different

Yes it does make men seem a bit pathetic

But rapists are pathetic

And this ad is aimed at rapists

Willing the impossible: an interview with Judith Butler

Well, there are people who believe in realpolitik and who say: “There’s never going to be one state, there’s never going to be equality, there’s never going to be peace…don’t fool yourself. If you want to be political, get concrete and see what adjustments you can make in the current regime”. 

Then I just think, ok, what would it mean if we lived in a world in which no one held out for the possibility of substantial political equality, or for a full cessation of colonial practices - if no one held out for those things because they were impossible? People do scoff when you say right of return. I was at a meeting with Palestinians and Israelis where people said: “That will never happen.” So I said, “well it will not be taken off the table.”

In fact in politics, sometimes the thing that will never happen actually starts to happen. And there have to be people who hold out for that, and who accept that they are idealists and that they are operating on principle as opposed to realpolitik. If there were no such ideals then our entire political sensibility would be corrupted by this process.

And maybe one of the jobs of theory or philosophy is to elevate principles that seem impossible, or that have the status of the impossible, to stand by them and will them, even when it looks highly unlikely that they’ll ever be realised. But that’s ok, it’s a service.

What would happen if we lived in a world where there were no people who did that? It would be an impoverished world.

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